Search Team Blog

Is My Practice Ready for Snapchat?

Posted by ryanz on June 12, 2017

Nowadays it’s difficult to keep track of the numerous social media platforms that seem to come and go. We could list a bunch of them off, but there’s a chance that by the time this publishes, the platforms may already be taken down.

However, there’s one social media platform that became prominent just a few years ago, and it’s still going strong– Snapchat. Snapchat has over 100 million daily active users, with 54% of Snapchat users logging in every day*. With Snapchat, you share time-sensitive photos and videos (called Snaps) to your followers. A snap can be viewed up to 10 seconds before the photo or video disappears. Face-swapping, silly filters, messaging, and other functions are what have made this phone app successful. It can be a lot of fun to use Snapchat with friends, but you may be wondering how can it help your practice.

Here are a three key features Snapchat has recently implemented that can help enhance your brand:


QR codes are still extremely popular in the social media game. Snapchat makes this a little more fun with a Snapcode. These codes create a simple and fun way for your patients to add your practice to their Snapchat friends list quickly. You simply pull up snapchat and take a photo of the code. Within seconds, a friend request is sent! Our advice: print out your practice’s QR code and frame it on your front desk to help increase the audience you want to reach– your patients!

Snapchat Stories

A Snapchat Story is a place that allows all of your followers to see your photos and videos. Simply swipe right to find the tab labeled “Stories.” Snapchat is a lot of fun for friends, but as a business, we do not recommend directly messaging, or just sending photos/videos back and forth with a handful of patients. You will want to post all of your snaps on your Snapchat Story. For example, you could post photos or videos of your waiting room, silly office staff photos, or special marketing offers. You can keep track and see how many people have seen your story, and if someone sees something compelling, (like a special Invisalign offer or discount on cleanings for life) and they wish to interact with you, they can send you a message directly from your story.

Custom Geofilters

One of the most popular Snapchat features is the filter system. You can make yourself look like a puppy, a kitten, or even wear funny glasses. However, we recommend taking advantage of Snapchat’s Geofilters. A Geofilter, is a fun way to share where you are or what you’re up to, by adding an overlay to your snap**. This allows you to create your own fun and personalized filter to show that your practice is the place to be! You can also create a “location fence” as small as around your practice, or as big as around your entire city. One thing to keep in mind is that a geofilter can cost variable rates depending on what you’re trying to do. No need to worry, when you create your filter on the Snapchat website, they will give you the pricing.

Like a lot of practices using social media, you can learn a lot from trial and error. If you’re a practice that wants to show off all the fun you’re having in real-time, Snapchat might be the right fit for you!

Here at Sesame, we’re always trying to educate and help practices succeed within the social media realm. While Sesame doesn’t offer Snapchat management services (this is an in-office on a daily basis, real time, type of social media presence), our Sesame Social team is always ready to give you some fun and fresh ideas for your Snapchat account!


Social media and SEO are two vital parts of your online marketing campaign. While it’s not uncommon that our members have one without the other, social media and SEO are at their best when they’re working together. Just think of your favorite pasta dish. Would it be the same without the sauce? No. Would it be the same without the pasta? Certainly not. In this scenario, think of SEO as the pasta and social media as the sauce. The pasta is the base of your whole meal. It’s filling and has all the nutrients (i.e. practice information) that you need, but generally, it’s boring on its own. It needs something to really make it stand out. That’s where social media, err, the sauce comes in. The sauce gives the pasta the flavor it needs to be a creamy fettuccine or a delicious lasagna. See where we’re going with this?

We’re not just making this up with an elaborate food metaphor because we’re hungry, it’s a well-known fact: The strongest online marketing strategies are the ones that incorporate SEO and social media seamlessly.

If you’ve been struggling to combine the two, here are some quick tips on how to better integrate social media into your website:

Social Icons

Having social media icons on your website is a must. Just like having your website on the “About” section of your Facebook page can drive traffic to your site, having social icons on your website will encourage potential patients to get a glimpse of your sauce, AKA the less serious, more personality-oriented content that people like to see online. Believe it or not, your online brand can be a huge deciding factor for someone who is looking for a new doctor.

User Created Content

Whether you’re getting reviews on Google+, Facebook, or Yelp, having positive patient reviews on your site is great for SEO and your overall brand image. Incorporating snippets of credible social reviews on your website is a great way to boost your online presence. Basically, it says to prospective patients, “This place is solid, the pesto pasta is delicious, and you should totally order it.”

Top Facebook Posts

If you notice a Facebook post that does especially well and has a lot of engagement, use it to your advantage! Expand on it and turn it into a blog post to put it on your website. Even better, link to the original Facebook post somewhere within the blog. If you feel like really going for it, you can boost the post on Facebook and include a link to your website, or the blog itself. That’s the equivalent of “Extra cheese, please!” in our Italian metaphor.

These are just a few ways that you can start to implement social media into your SEO strategy. For more tips make sure to follow our Facebook page, or if you have any questions, feel free to give our Sesame SEO and Social teams a call!

Debunking Common SEO Myths

Posted by jjohnson on May 19, 2017


As machine learning and artificial intelligence improves, search engines are getting better at providing the most informative answers to ambiguous queries. Whether you’re looking for a new dentist or the best dumpling place within fifteen minutes of your office, a business with a strong SEO practice will always have the advantage of standing out online. And while search engine optimization can be a great tool, it can also be a breeding ground for frustration and misconceptions.

A big part of that confusion is due to the fact that Google is constantly changing, and it doesn’t always give you a heads up. In 2015, Google made over 600 changes to their algorithm, meaning that within those 600 updates your SEO strategy required adjustments to keep up with this technological evolution. Our Sesame SEO team works diligently through continued education and research to stay up-to-date on which strategies are still viable for your practice and which are ready for retirement. In order to continue to promote the best SEO methods for your business, we’ve taken it upon ourselves to shed some much needed light on some of the most popular myths of 2016.

“Exact-match domains will bring my site to #1!”

False: Once upon a time, exact-match domain was a popular practice. So popular, in fact, that due to its effectiveness, spammers capitalized on the concept of using exact-match domain names to flood the system with ads. Naturally, search engines identified this attempt to outmaneuver their algorithms and set out to make improvements to continue to provide the most relevant information. As a result, algorithms now prioritize domains by seniority vs keyword placement. This new method is referred to as “domain authority”, meaning that the domain has been used for years and has a well-marketed brand strategy. If you have been online with an established website for a while, it’s likely you have built domain authority.

“All I need for a great link building campaign is social media and directories.”

False: WhileGoogle does expect you to build a social media campaign and submit your business information to directories for SEO success, quality will always trump quantity. Having one link from a trusted and established website within your community is worth five inbound directory links. You can help search engines make your practice more visible by building these inbound links to your website with other trusted sites. Try to be thoughtful when you go about doing this so that your practice can stand out as more than just a name on a list of professionals in your area.

“Google wants to see even more keywords on the page?!”

False: Many SEO tools still perpetuate the misconception that keyword density is an important metric. However, Google has publicly announced its dedication to providing quality content,  and keyword density is no longer something they consider part of an effective SEO strategy. Instead, you should target patients in a more meaningful way. This can be done by spending more time creating personalized content to yield informative results to their query. Ultimately, you and Google have the same goal in mind. What makes your patients happy, makes Google happy.

So, how do I keep my website up to date?

Work on building a brand that will outlast the trials of Google. Having quality, personalized content will make your brand stronger, give you more online visibility, and makes for a better patient experience. By spending time creating quality links, you’ll be able to reach your community more effectively to offer your services. The goal should always be for prospective patients to find you as quickly and easily as possible on Google with just a few clicks.

Want more information on SEO trends? Check out this article on local search ranking factors.

The Benefits Of Blogging

Posted by ryanz on May 1, 2017

There’s a reason why having a blog is now a necessary component for a website. Actually, there are several reasons. Having a blog hosted on your practice’s site can generate a large amount of new patients over time. How does this work? Let's take a look!

With the help of Search Engine Optimization (SEO) and Google Analytics, the content on your blog will generate more information for these tools to pull from. Meaning, the more unique content on your website, the higher chances there will be of your practice appearing on the Google search results. The more you appear on Google through organic searches, the likelihood of people clicking on your site and making an appointment with your practice will increase.

Having a blog on your website also helps establish your brand voice, otherwise known as your brand’s personality. Your brand voice should be a representation of how you’d like patients to describe your practice. Would you like to be described as fun/serious, or casual/professional? These are important questions to ask yourself before you create blog content. A consistent brand voice is important, as it’s what patients remember when they think of your practice.

Credibility can also be established through your blog posts. If your practice is keeping up with the latest and greatest trends in your market, people will trust your knowledge and ability to treat them. If a new product or service is being used at your practice, a blog announcing this may show people that you care about staying up to date on technology. If someone in your office is continuing their education, you can showcase this to prospective patients and it may sway them to pick you over competitors in your area.

Blogging also provides great content that can be used across your social networks. Posting blogs on your social media accounts will start conversations, and lead people back to your website. Having social media conversations is a great way to show that your business is listening to patients, and that you’re willing to communicate with them. Establishing this customer-centric relationship will build trust and keep people coming back.

If you’re looking to create custom blogs for your practice, Sesame Social is happy to help with the use of our custom blog questionnaires, which can be found on SesameShare. So the next time you launch a new product or service, someone in your office is continuing their education, or you have a upcoming event, contest, or promotion, take a few minutes to fill out a questionnaire and our staff will write a unique blog just for your practice. Don’t forget the importance of blogging and the benefits that come from this content!

Hop On The Video Train

Posted by jjohnson on April 12, 2017

If you haven’t already noticed, video has become the latest and greatest asset when it comes to social media. All of the largest social platforms have hopped on the video train in the last yearquickly focusing their attention on this interactive, and connective strategy. Video is now a core aspect of networks like Facebook, Snapchat, Instagram, and Twitter. So when it comes down to creating a social media strategy for your practice, it’s not a bad idea to pay attention to what the experts are doing.

Let’s start with Facebook. Facebook Business knows firsthand how important videos are to a successful marketing strategy. Back in 2013 they explained that, “compelling sight, sound, and motion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention over a short period of time.” In the past year, Facebook has made big efforts to focus more on videos and video advertising. Probably due to the fact that Facebook videos posted by users have increased by 94% annually in the U.S.

Here’s a funny statistic: the majority of Facebook videos are viewed without sound, meaning 85% of the videos watched don’t have sound playing but are still engaging viewers. This gives insight into just how powerful videos can be. If you think about it, most of the time when people are scrolling through Facebook on their phones they’re in public, so it makes sense that people are viewing videos without sound. No one wants the unwanted attention of their phone randomly blasting when a video autoplays. Generally, we can all agree that videos without sound are more convenient. When creating your own video content for your practice, keep in mind that subtitles are a plus for videos on Facebook because of this very statistic. They can increase watch time by up to 12%!

Facebook has recently implemented some new features you’ve probably already seen in action: Facebook Live and Facebook Stories. Facebook Live allows people to stream videos to their Facebook page in a way that other users can interact with the post and watch it in real time. After launching Facebook Live, Facebook strategically paid $50 million to a large amount of social media influencers in exchange for them to produce live content on their pages. Facebook Stories, is a feature that allows users to share videos straight to their friends’ inboxes or on their own story through a Snapchat-like camera with various filters. Clearly, there’s no doubt that Facebook is quick to adapt social media trends to its advantage.

Now, let’s take a look at what Snapchat has done recently. Snapchat’s platform has reached nearly half the number of daily video views that Facebook gets. That’s an impressive feat considering that Snapchat has a fraction of the users. This popular phone app has really staked its claim in the social media landscape. Its features include audio video calls, small video gifs, and the ability to write, draw, or place images/stickers on top of your videos. Not to mention its most popular feature—photo and video filters which allows users to change the way they look and/or apply backgrounds to their snaps. Snapchat was first known as an interactive app for sending pictures, but has successfully shifted over to become more video-centric.

Next up, the ever-so-popular mobile photo editing/sharing app: Instagram. Similar to Snapchat and Facebook, Instagram has recently implemented new video features for its users. The main one is the “Story” update, which got some heat when it first launched for being so similar to Snapchat. (It’s interesting to note that Instagram actually launched it’s story feature before Facebook did, but since the app is owned by Facebook it’s not entirely surprising that Facebook followed suit.) It allows users to post pictures or videos to their timeline that appears for all followers who click on their profile photo. They’ve also extended the length of time videos can be played on their app to 60 seconds instead of a mere 15. Like Facebook, Instagram also has a “Go live” setting that many social media stars and businesses are using regularly to connect with their audiences. This real-time feature allows users to comment on the live video until the stream goes offline.

Lastly, there’s Twitter. In 2016 video Tweets increased by over 50%, which could be largely attributed to the fact that Twitter went from allowing 30 second videos to 140 second videos. That’s quite the jump. In addition to allowing its users to post their personal video content, Twitter has also recently partnered with various sports organizations to live stream major sporting events such as the NFL’s Thursday Night Football. Since a large portion of Twitter users use the platform to check sports updates, the company was smart to use the video trend to their advantage. Especially at a time when more and more people are “cutting the cord” on cable and turning to the internet to consume content.

Needless to say, video content is no joke. Taking all of this information into consideration, it’s hard to not see how influential video is becoming for social media marketing. Videos can improve SEO rankings, build trust with patients, engage users to learn about new products, encourage sharing posts, and increase click-through rates in email marketing and social media campaigns.

Creating videos might sound intimidating, but it can be as simple as pulling out your phone and recording a short video documenting an office tour or a patient testimonial. If someone is having a birthday, record the office singing to them. If someone is getting their braces off, record their reaction upon seeing their new smile. If someone is playing a prank on patients for April Fools’, record it. There are lots of fun, easy ways you can implement video to your online marketing strategy.

If you wanted to go the extra mile, you could even take the time to create a high production video for a product or service you provide. Whatever the case may be, always keep in mind that videos lead to higher engagement and are a tool you should be taking advantage of. If you’re still short on ideas, talk to the Sesame Social team about how to incorporate videos into your practice. We would love to help you come up with unique content to share on your social media!


Business Insider

Trending Topics

Posted by jjohnson on March 21, 2017


Our Social team is always keeping up with the best practices so that we can help our clients stay on track with their social media management. Naturally, a big part of managing your social media comes down to patient retention. How do you keep existing patients engaged with you online? How do you attract new ones? The answer is simple: by staying informed about what’s trending in the social media realm, and making sure you’re part of the conversation.  

There are many ways to find trending topics on your own. Many social media pages such as Facebook, Twitter, Buzzfeed, Google+, and even Reddit have their own trending sections that are great to reference. If you see multiple social media outlets covering the same trending news, you’re more likely to have engagement when you post it on your page. Think about it, when you see something posted by multiple people you know online, you’re more likely to want to read about it. We are curious creatures, after all.

As we’ve mentioned before, a common misperception when doing social media for a business is that you should only be posting content related to your practice. This is not always true. Starting conversations and posting engaging content will spark interest in your patients and let them know you’re informed about what’s going on in the world, whether or not it’s related to teeth. While you may find ways to incorporate your practice into buzz content you find,it’s by no means necessary.

When sharing trending content, it’s important that you make sure your sources are reliable. No one likes to see spam links and articles across their Facebook newsfeed. There are a few ways to tell if a source is reliable or not. First, look at the author or sponsor of the page. Are there obvious reasons for bias? Specific news outlets sometimes fall left or right, so make sure to post content that is unbiased and avoid anything involving strong opinions. Next, make sure to check that the page is still active. If it’s not, it’s likely that the website isn’t maintained and the information may not be current or accurate. Also, be sure that the information can be verified in some other way. If it’s a trending news topic, chances are it will be pretty easy to verify as other, well-known reliable sources will probably cover it too. Verifying your content’s accuracy is crucial before sharing it on your social page for all to see.

Sesame Social encourages your practice to keep up with trending content in order to keep your audience as engaged as possible. By incorporating current trends into the content your practice posts, you will not only strengthen relationships with patients through engagement but also boost your credibility and relevancy online. 

What makes a social media campaign successful?

Posted by jjohnson on December 15, 2016



Your business objectives and social media strategy go hand in hand. When thinking of your business objectives, consider how your social media presence can help you accomplish them.Do you want to attain new patients and/or keep existing ones? Would you like to gain more followers on your social pages? Create better relationships with existing patients?Choose your focus and set these objectives from the start.

Keep in mind, when setting objectives they should be attainable. You may want to increase your likes on Facebook by 100 each month, but is it likely to happen? Let’s be real. Stick to short-term goals when you’re starting out. Your short-term goal could be getting at least five new likes on your Facebook per week. Once you are able to meet this goal, slowly increase that number according to the trends your data is revealing.

Once your objectives are set, keep track of them in a timeline or a social media calendar. Whatever method you choose should include specific post information, and the dates and times you will be posting each month. A successful social strategy includes keeping yourself on track from the get-go and using data to your advantage!

One of the best ways to learn what’s working on your social pages is to look at a previous post and whether or not it generated a positive response from your audience. Taking a look at your analytics is the best way to learn what is/isn’t working within your social media campaign. Using keywords within your website and blog is also a great way to optimize your brand on Google and target prospective patients in your area.You should also take advantage of analytic tools for platforms like Facebook and Google, which will give you more detailed data and insight about your social performance and help you deliever the right content to the right people at the right time.

Posting on your social platforms is important, but posting consistently and timely is crucial. It’s like picking up a new hobby; you can’t get better at it if you don’t do it often. In order to create a recognizable brand voice, you should be posting multiple times per week across all platforms. Here’s a great way to think about brand voice: Your brand voice should be how you would like your patients to describe you. Do you want to be casual or formal, fun or serious? Whatever your answer is, make sure your posts’ voice are in sync with your brand image and speak to your audience in a way they will remember in the future. 


You know how you might tell an older sibling to be mindful about what they do because they’re influencing their younger sibling? Consider yourself the older sibling. This shouldn’t be too surprising since these days social media is everywhere and influences way more than just millennials. Elections, shopping habits, relationships-- social is really just the way we consume information in general.

So, it stands to reason that everything you put out there as a practice on your social channels has the power to influence both prospective and existing patients. When harnessed properly, your social content should educate your audience and interact with them. Find a balance between showing off your skills and what you can do for them, while also engaging with them the way a friend would.  

Keep in mind that there can be multiple goals here. Maybe you influence your audience to recommend you to family and friends. Maybe you influence them to like or share a post. Maybe you influence them to remember to floss three times a day. The best part? You get to decide the kind of influence your practice will have!

Like with many other successful systems in the world, alignment and coordination are vital. This means that it’s important for your entire staff to be aware of your social media strategy as a practice. Even if you’re choosing someone to be in charge of monitoring it, everyone should be informed of what’s happening with your social presence.

Encourage your staff to do things like comment and share the practice’s Facebook posts, check in on social media, take photos, and be mindful of the brand voice when and if they’re ever posting about or for the practice. Set aside a time each week for a quick meeting to have everyone pitch in with content ideas. If you’re a busy bee, you may just set up a Google document where they can put down ideas on their own if they think of something suddenly. When the whole team is on board, everything goes that much more smoothly. We really try not to be too cheesy, but some of those ol’ adages make sense: teamwork makes the dream work, people.



“Are you even listening to me?” We’ve all heard that at one point or another in our lives, and that’s exactly the question you don’t want your customers asking. You’d be surprised how much you can learn about your audience if you make it a habit to listen to them and what’s happening in the social stratosphere, metaphorically of course.

In terms of social media, listening comes in the form of observation and continuing education. Take a look at your numbers. What kinds of posts are getting the most likes? Also, make it a point to look at your competition; what do you personally like and dislike about what they’re doing? Learn from this and re-adjust your strategy based on the findings.

As far as continuing education goes, we know that can be tedious and time consuming, but Sesame Social is here to help! By keeping up with our blogs and YouTube channel you can easily stay on top of the things you should be doing as well as the social media marketing trends you should be keeping an eye out for. And of course, you can always give us a call if you’d like to discuss best practices, strategy, or just need some help!

-The Sesame Social Team

The Seattle Interactive Conference Takaways

Posted by ryanz on November 29, 2016

Sesame Communications is committed to staying current with digital trends to ensure that we are providing our members with the best possible service. With that in mind, we recently sent our SEO and Social Media teams to the Seattle Interactive Conference (SIC). SIC draws the thousands of attendees from cutting-edge businesses and leading brands, based in the Northwest and around the world. Sessions cover marketing, branding, strategic development, communications, design, culture, creativity, and more!

Our teams focused on learning and developing strategies that will benefit Sesame Communications and our members alike. We had the opportunity to hear from an array of amazing speakers from organizations like AOL, World Vision, T-Mobile, Facebook, Microsoft, and many other great companies.

One of the biggest takeaways from the team was a presentation titled “How Great Companies Engage in Employee Advocacy” by Randy Ksar of Voce Communications, Carrie Peters of Hotwire, and Brad Nelson of Starbucks. Their presentation focused on employee advocacy and creating a cohesive brand—not just online, but within the business or practice. Starbucks, for instance, trains all employees on how to effectively carry out their brand messaging regardless of their position in the company.

Take the time to train your staff on your marketing initiatives so they can carry out your brand messaging throughout the entire patient experience. Encourage the staff to engage with your social media pages and initiatives and maybe even incentivize this participation.

Another great presentation was delivered by Amy Balliet of Killer Infographics. Killer Infographics is a well-known organization based in Seattle focused on spreading knowledge through visual communications. This is important across all marketing platforms, but particularly important for social media. She stated that by 2018, nearly 85 percent of communications will be based on visuals. Many times you have fractions of a second to grab someone’s attention. A custom visual is going to be much more effective than a wall (or even a small amount) of text. That—coupled with the fact that almost 95 percent of first impressions are based on design—shows how important visual content is in your marketing effort. Creating unique and engaging visual content is a huge focal point of our social media team and we will take these important points and continue to create unique and engaging content!

These were just a few of the great sessions that Sesame was able to attend. We look forward to continuing education and making sure we are providing the best possible service to our members! Please feel free to contact the Social or SEO Team with any questions or if you would like to chat more about your online marketing strategy!

- The Sesame Search Team

Staying at the Top of Our Game with SEO

Posted by ryanz on October 27, 2016

The Sesame SEO Team recently had the opportunity to attend one of the largest and most influential SEO conferences in the countryMozCon. Mozcon is a digital marketing conference featuring forward-thinking sessions and networking centered around SEO and digital media. Our SEO Team looks forward to the conference every year as they take the digital marketing strategies they learn and start implementing them to better serve our members!

To better help you understand how our SEO is staying ahead of the curve, we’ve summarized three of the most influential speakers’ topics below (but there are many more!). We also encourage you to check out our video—Sesame Goes to MozCon—to learn more about the experience!

1.     Strategic Storytelling

Kindra Hall, digital storyteller and consultant, discussed the importance of your story as a brand. Storytelling has the ability to shape how others see you, be used as a tool of power, and help persuade your new and potential clients to choose you over another business. A good brand story will have a clear goal, grab the attention of your audience, and engage and enable action (e.g. call your office and make an appointment or learn more)! 

Members of Sesame SEO have access to content questionnaires which help our members walk their patients through the expected patient experience as well give members the opportunity to tell the amazing stories of their practice and patients.

2.     Link Building 

Rand Fishkin, Wizard of Moz, discussed developing a long-term link strategy. Link building is the process of acquiring backlinks (usually called a “link”) from other websites to your own. A backlink is a way for users to navigate between pages on the internet. Some key takeaways from this presentation included:

  1. Link Goals – Ranking for key dental & orthodontist keywords and earning direct traffic from link endorsements (e.g. Invisalign, ADA, AAO).

  2. Strategic Approach – Use your dental partnerships, endorsements, and community involvement to obtain quality links (e.g. community events, school sponsorships).

  3. Tactical Initiative – Take the time to reach out to your current dental associations and product representatives to proactively get a link on their website(s).

Link building can provide a strategic boost to your website. Search engines see each link as a vote of confidence that you are a credible business and authority in the local area. The SEO team can walk our members through the link building process and provide coaching!

3.     Optimizing the Patient Journey 

Rebekah Cancino, a content strategies, UX person and partner at ONWARD, focused on the overall user experience for potential new customers when they reach your website. While you probably know your website back to front, a new patient is likely seeing it for the very first time. Understanding the patient journey and how they are likely to interact with your website can go a long way towards driving patients to you as opposed to your competitor. 53 percent of customers said they would pay more if they got the user experience aspect they want. This means that your user experience can be just as important as search rankings. 

Sesame website structures are based upon Sesame’s Patient Appeal rating and are designed to make it easy for potential and current patients to navigate and quickly find what they’re looking for. 

The Sesame SEO Team looks forward to working with our members to implement these and other best-practice strategies to help achieve success! Please feel free to contact the Sesame SEO Team with any questions or if you would like to chat more about your SEO strategy!

-The Sesame SEO Team

How SEO and Social Come Together

Posted by ryanz on October 12, 2016

When it comes to maximizing your practice’s visibility online, a strong SEO strategy and social media presence can be the perfect marriage for increasing traffic and driving great results! In today’s blog, we’re going to look at some of the key ways SEO and social media intersect and how our search team can help grow your practice.

Link building is the process of acquiring backlinks from other websites to your own. A backlink (usually called a link) is a way for users to navigate between pages on the internet.

Social links have the potential to boost rankings and expand your online presence. Often times, Google considers links posted on social platforms to be credible backlinks, thus giving these links weight in effect. In fact, links to a frequently liked Facebook post or a blog that have gone viral can help Google understand which websites are producing high quality content and what targeted keyword phrases they should be ranked for. Although Google might not give preferential treatment to social profiles in the SERP (Search Engine Results Page), the posts and blog content that OUR Social Team is posting can be regarded as a part of a great quality link building strategy, which could help drive additional traffic to your website.

What Sesame can do to Help:

Our Sesame Social team is always finding innovative new ways to create content that inspires patients to engage with your practice. As a part of your Social Media service, our team of experts will post a weekly blog as well as graphics to share on your social media channels. We want the process of getting to know your practice to be fun and interactive, with content that’s relevant and up-to-date with what’s happening in the dental and orthodontic space as well as your own practice. Further, our social team can help your practice generate and post practice-specific content through the tools in our web-based social platform, SesameShare. Updating your social media channels with high-quality, specific content makes it easier for Google to collect, crawl, and present this unique content.


Blogs are a great way to encourage more website traffic, and the Sesame Social team can help you create and share content that new and current patients will want read and preferably share with their own audience. Additionally, by having a web-hosted blog, you will be consistently promoting your branding throughout all of your online channels and encouraging visitors to remain on your website to read your blog. By increasing the user’s time on site, they are more likely to move from the blog to peruse your website’s internal pages that target their specific questions and curiosities. The longer people spend diving into your site, the more likely it is that they will fall in love with what sets you apart from your competition! We want these potential new patients to end up in YOUR chair!

What Sesame Can Do to Help:

Don’t be afraid to pick the collective brain of your Sesame SEO & Social Teams! Google’s algorithm can tell the difference between unique content tailored to your practice and content simply republished on your practice’s website. While there is educational value for the reader in re-published articles, Google will promote your website’s original content, giving your practice a better edge in the competitive SERP space!  

If you sponsor any teams, clubs or organizations in your local community, or have a great story to share, please don’t hesitate to let us know! Content that focuses on what’s happening in your community and physical location can help increase your SEO rankings and expand your online reach. Further, posting patient testimonials to your website is another great way to build trust with potential new patients and diminish any doubt they may have about picking up the phone. (Looking for an intuitive and easy way to send us what we need to create great content for your blog and online spaces? Check out this video on getting the most out of our Sesame Share tool!)


While having a great and informative website is imperative for your practice’s online presence, often times, potential patients will feel a deeper connection with your practice through your social media platforms.

In these social spaces, people get a sense of your practice’s personality before they ever come through your door. And, with over 1 billion users and the lion’s share of the activity of time spent online, we believe that Facebook is a critical online space for your practice to occupy. With the ability to present a multitude of different types of content, run advertising, interact with consumers, and create valuable online engagement, the Facebook platform can be one of your greatest tools in finding and attracting new patients!

Although your Facebook page may not directly affect website rankings, good content that engages viewers has a potential for generating more organic sharing and engagement, which can translate into an influx of traffic. Increases in valuable traffic can increase your site’s ranking. It is important for practices who are investing in Sesames Search Services to understand that any idea of good SEO must take into account the value of social strategy, including the search queries made through social channels as well, in boosting your online presence!

What Sesame can do to Help:

Here at Sesame Communications, we know that the best results on Facebook come when our members collaborate and partner with our Social and SEO teams. No one knows your practice better than you, and we are here to help you tell your story on Facebook in a strategic and engaging way! With the support of both teams and an easy-to-use tool in SesameShare, we can help your practice maximize your efforts on Facebook.

As Google continues shaking up personalized search with their algorithm updates, users are intuitively utilizing social media channels to engage with local health and commerce providers, and this includes your practice! Potential new patients want to know what sets you apart from other providers in the area. Let the Sesame Search team help you find and attract those patients!

-The Sesame Search Team

Still have questions?

Our Search Team is available Monday through Friday, from 8:00 AM until 4:00 PM Pacific. You can reach the Social team at 866.856.2050 ext. 1 and the SEO team at 866.856.2050 ext. 2 or send us an email at