Search Team Blog

How SEO and Social Come Together

Posted by ryanz on October 12, 2016

When it comes to maximizing your practice’s visibility online, a strong SEO strategy and social media presence can be the perfect marriage for increasing traffic and driving great results! In today’s blog, we’re going to look at some of the key ways SEO and social media intersect and how our search team can help grow your practice.

Link building is the process of acquiring backlinks from other websites to your own. A backlink (usually called a link) is a way for users to navigate between pages on the internet.

Social links have the potential to boost rankings and expand your online presence. Often times, Google considers links posted on social platforms to be credible backlinks, thus giving these links weight in effect. In fact, links to a frequently liked Facebook post or a blog that have gone viral can help Google understand which websites are producing high quality content and what targeted keyword phrases they should be ranked for. Although Google might not give preferential treatment to social profiles in the SERP (Search Engine Results Page), the posts and blog content that OUR Social Team is posting can be regarded as a part of a great quality link building strategy, which could help drive additional traffic to your website.

What Sesame can do to Help:

Our Sesame Social team is always finding innovative new ways to create content that inspires patients to engage with your practice. As a part of your Social Media service, our team of experts will post a weekly blog as well as graphics to share on your social media channels. We want the process of getting to know your practice to be fun and interactive, with content that’s relevant and up-to-date with what’s happening in the dental and orthodontic space as well as your own practice. Further, our social team can help your practice generate and post practice-specific content through the tools in our web-based social platform, SesameShare. Updating your social media channels with high-quality, specific content makes it easier for Google to collect, crawl, and present this unique content.


Blogs are a great way to encourage more website traffic, and the Sesame Social team can help you create and share content that new and current patients will want read and preferably share with their own audience. Additionally, by having a web-hosted blog, you will be consistently promoting your branding throughout all of your online channels and encouraging visitors to remain on your website to read your blog. By increasing the user’s time on site, they are more likely to move from the blog to peruse your website’s internal pages that target their specific questions and curiosities. The longer people spend diving into your site, the more likely it is that they will fall in love with what sets you apart from your competition! We want these potential new patients to end up in YOUR chair!

What Sesame Can Do to Help:

Don’t be afraid to pick the collective brain of your Sesame SEO & Social Teams! Google’s algorithm can tell the difference between unique content tailored to your practice and content simply republished on your practice’s website. While there is educational value for the reader in re-published articles, Google will promote your website’s original content, giving your practice a better edge in the competitive SERP space!  

If you sponsor any teams, clubs or organizations in your local community, or have a great story to share, please don’t hesitate to let us know! Content that focuses on what’s happening in your community and physical location can help increase your SEO rankings and expand your online reach. Further, posting patient testimonials to your website is another great way to build trust with potential new patients and diminish any doubt they may have about picking up the phone. (Looking for an intuitive and easy way to send us what we need to create great content for your blog and online spaces? Check out this video on getting the most out of our Sesame Share tool!)


While having a great and informative website is imperative for your practice’s online presence, often times, potential patients will feel a deeper connection with your practice through your social media platforms.

In these social spaces, people get a sense of your practice’s personality before they ever come through your door. And, with over 1 billion users and the lion’s share of the activity of time spent online, we believe that Facebook is a critical online space for your practice to occupy. With the ability to present a multitude of different types of content, run advertising, interact with consumers, and create valuable online engagement, the Facebook platform can be one of your greatest tools in finding and attracting new patients!

Although your Facebook page may not directly affect website rankings, good content that engages viewers has a potential for generating more organic sharing and engagement, which can translate into an influx of traffic. Increases in valuable traffic can increase your site’s ranking. It is important for practices who are investing in Sesames Search Services to understand that any idea of good SEO must take into account the value of social strategy, including the search queries made through social channels as well, in boosting your online presence!

What Sesame can do to Help:

Here at Sesame Communications, we know that the best results on Facebook come when our members collaborate and partner with our Social and SEO teams. No one knows your practice better than you, and we are here to help you tell your story on Facebook in a strategic and engaging way! With the support of both teams and an easy-to-use tool in SesameShare, we can help your practice maximize your efforts on Facebook.

As Google continues shaking up personalized search with their algorithm updates, users are intuitively utilizing social media channels to engage with local health and commerce providers, and this includes your practice! Potential new patients want to know what sets you apart from other providers in the area. Let the Sesame Search team help you find and attract those patients!

-The Sesame Search Team