Search Team Blog

The Benefits of Content Questionnaires

Posted by ryanz on August 1, 2017

You already know that SEO and social media are vital parts of your practice’s online marketing strategy. You also know that content questionnaires are a great tool to have for your SEO and social efforts. Today, we’ll be expanding on how Sesame’s questionnaires benefit SEO and social media individually, and how the two overlap. So if you’ve been neglecting those content questionnaires lately, you may want to reconsider.


If you have our SEO service, we know that one of your primary goals is to show up higher within search results on places like Google in order to make your website more visible to prospective patients.  Here’s the thing: many dentists and orthodontists use the same library content to describe common procedures on their websites, and Google is not a fan. When Google sees that your content isn’t original or specific to your practice, you lose credibility within their algorithm and get pushed down further in their search results. So, no matter how successful your practice is, you’ll find yourself not getting as much visibility as you could be.

That’s where content questionnaires come in. One of the best ways to avoid getting lost in the “Google-verse”, is by simply filling out  Sesame SEO questionnaires. Our SEO questionnaires are easy to fill out, and give your website the unique content it needs in order to climb it’s way to the top of those search results. We’ve got questionnaires that cover everything from bridges and crowns, to Invisalign and orthodontics for adults, children, and teens, just to name a few.

Social Media

Social media is made up of various platforms that all work toward the common goal of giving your practice more online visibility. Being on social media is about building relationships with your audience. So literally, being social. Whether that’s through Facebook, Instagram, blogs, YouTube, or all four, the idea is that your patients and prospective patients can get a better idea of your practice’s personality. If you can do this, it makes them more likely to become a returning customer and recommend you to people they know.

In addition to the engaging graphics and infographics your Sesame Social service provides, we also have content questionnaires for unique blogs. A blog that’s customized for your practice is more likely build readership, and is a great way to provide your audience with more information specific to your practice. Simply put, it takes your social media efforts to the next level.

By now you’ve probably figured out how the benefits of content questionnaires can overlap with social and SEO. In regard to SEO, having a blog on your website gives you more unique content, and therefore joins in the effort of pushing your website further up on Google. For social media, sharing your custom blogs on a social platform, like Facebook, will give you an effective way to connect with patients and help redirect traffic back to your website. In the end, both of these services work together to help build a strong online presence for your practice. And who doesn’t want that?

To create custom content, all you have to do is visit our help site and fill out the questionnaires that apply to your practice. From there, you’ll follow the prompts and submit your content. After that, we take care of the rest!